![]() Five years later, Crumbl has over 300 franchises in 36 states, with a good portion of those in California, although the Santa Rosa and Petaluma locations are the first in the North Bay. They started with just the Milk Chocolate Chip Cookies, but quickly expanded to offering a weekly rotating menu. They opened their first Crumbl in Logan, Utah while Sawyer was attending Utah State University. Company historyĬrumbl was started by cousins Jason McGowan and Sawyer Hemsley back in 2017. Once I visited and sampled all their wares, including every cookie and ice cream flavor available that week, and met the local owners and staff, I became a convert, and Crumbl now holds the distinction of being the only food app that lives on my phone. What I have come to learn is that Crumbl naysayers are a bit like those who complain about the Petaluma Speedway but have never been. I was prepared to be underwhelmed, especially after seeing folks complain about the price for a single cookie, which if bought solo is $4.50. With flavors tantamount to what one might find in an ice cream or cake shop, a visit to Crumbl was going to be a must, regardless of my skepticism. However, the reviews of Crumbl’s cookies were simply too good to pass up (although to be fair, I think a cookie’s primary purpose should be as an ice cream holder, but I digress). Admittedly, I was apprehensive, as locals often are when a “chain” is sniffing around our hometown. Crumbl Cookies certainly caught my attention when their announcement of a Petaluma shop first hit social media.
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